Entering into its 8th successful year, the country’s biggest bridal extravaganza, Pantene HUM Bridal Couture Week 2017 is set to present the latest bridal collections by leading and burgeoning fashion designers on local and international platforms. Commencing from December 8 to December 10, 2017, in the Mughal City of Gardens, HUM Network Limited is pleased to announce the names of participating designers, make-up artists, models and choreographer in the 15th edition of the eagerly-awaited fashion event of the country’s entertainment calendar. PHBCW will showcase bridal collections of the country’s 26 leading and emerging designers and retail brands.

PHBCW 2017

The 15th edition of #PHBCW will feature the latest bridal collections of Munib Nawaz, Nickie Nina, Ali Xeeshan, Erum Khan, Fahad Hussayn, Asifa & Nabeel, Lajwanti, Umsha by Uzma Babar, Maheen Taseer, Ahsan's Menswear (UK), Aisha Farid (USA), Aisha Imran, Amina Yasmeen by Mansoor Akram, Aneesa Kiani (UK), Chinyere, Deepak & Fahad, Demense Couture, Eden Robe, Humayun Alamgir, Mifrah, MNR Design Studio, Reema Ahsan, Royal Tag, Ziggi Menswear (UK) and Zonia Anwaar. A special segment “The Classic 15” will feature ensemble by the giants of our fashion industry including HSY, Karma, Elan, Saniya Maskatiya, House of Amir Adnan, Nida Azwer, Rana Noman, The House of Kamiar Rokni, Mahgul, Shamsha Hashwani, Nilofer Shahid, Farah Talib Aziz, Mehdi, Republic by Omar Farooq and Honey Waqar.

N-Pro and N-Gents will be grooming 49 male and female models over the course of three days, along with prominent names from the entertainment industry as showstoppers.

PHBCW 2017

Pantene HUM Bridal Couture Week 2017 will be choreographed by Vaneeza Ahmed Ali, with backstage management by Muneera & Aamir of Production 021. Jewellery partner for PHBCW is Hamna Aamir. All public relations operations and media liaison will be carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects & events team at HUM Network Limited.

Official Social Media Accounts:

Facebook: facebook.com/BcwPakistan
Instagram: @BcwPakistan
Twitter: @BcwPakistan
Official Hashtag: #PHBCW #HBCW #HUMPR

Pond’s, a leading skincare brand, known for the “Pond’s Miracle Journey” formerly underwent an exclusive meet-and-greet on the 17th of November 2017, premised at Movenpick Hotel in Karachi.

Fakiha Imran, Vaneeza Ahmad, Afreen Shiraz, Aneela Darbar at PMJ 2017 Event

Over a span of three years, the Pond’s Miracle Journey has celebrated over 300 women in the fields of health, social activism, entrepreneurship, beauty, professional training and education. These women achieved exemplary success and displayed openness and leadership skills: whilst defying society and all odds. This year Pond’s Miracle Journey aims to leverage the strength of the past honorees to enable the younger girls via a Mentorship program which allows one-on-one interaction between the younger mentees and industry leading women. The Pond's Miracle Journey Mentorship Programme is designed for women to turn struggles into success; develop work-life balance and learn from some of Pakistan's trailblazing women.

Vaneeza Ahmad at PMJ 2017 Event

“Pond’s Miracle Journey has honored Pakistan’s most pioneering women for the last 3 years, and we’re thrilled to build on that history by giving our audience of young women a chance to hear directly from our miracle women through these workshop and college sessions,” said Samir Sultan, Senior Brand Manager Skincare Unilever Pakistan.”

“PMJ believes that with the right guidance, advice and support, the movement can be a possible leaf turner for the next generation; a dream inscribed into reality.”

Aneela Darbar with her mentees at PMJ 2017 Event

As a first step, 30 candidates were selected out of the 2000 applicants and shortlisted as follows: 10 in Entrepreneurship, 5 in Health, 5 in Social Activism, 5 in Beauty and 5 in Education. The mentors included Vaneeza Ahmad, Model and Entrepreneur of Vlawn; Nilofer Saeed, owner of Ne’cos and Hobnob; Saima Saeed, owner of Sam’s Kitchen; Nazli Akbar fashion designer; Lubna Shahzad, owner of Rain Tree Spa; Hiba Masood from Drama Mama; Afreen Shiraz, owner of Ellemint Spa & Salon; Humaira Bachal, an activist; Sadia Sheikh, coach for Diya Women's Football club; Aneela Darbar, assistant professor of Neurosurgery at AKUH; Dr. Fehmida Arif, a dermatologist and Farhat Rasheed, president of Show You Care. The main focus was to transfer knowledge and expertise from the experienced, working women to the novice professional in a 2 day workshop held at Movenpick.

Farhat Rasheed with her mentees at PMJ 2017 Event

“The second phase of PMJ is definitely a better phase for me because I am giving back. These girls with dreams and aspirations are getting the right kind of guidance from an early stage and honestly this is something that I wish I had in my life when I was younger because with this guidance you’re bringing forth so many more career-driven women. Hats off to Pond’s for making this happen,” said former model and now entrepreneur, Vaneeza Ahmad during her mentoring session.

“Considering we don’t really have proper career counselling available at universities, this is why such promising initiatives are exactly what young girls entering into the work field require. I for one, feel great to be a part of this empowering movement,” said Nilofer Saeed, the owner of Ne’cos and Hobnob during her mentoring session.

Sadia Sheikh, Saima Saeed, Lubna Lakhani, Nazli Akbar, Dr. Fehmida Arif, Humaira Bachal at PMJ 2017 Event

As the Journey enters its fourth year, the vision has definitely widened. Women are taught a reliance upon the self via interpersonal skills that help them attain professional gains. These include packages such as college and mentor sessions, training modules and workshops. The talks and workshops will soon be available online.

Aiman, Sameer and Shafaq at PMJ 2017 Event

Join in on the social media buzz: #PMJ2017

For more information about Pond’s Miracle Journey 2017 visit:
Web: http://www.ponds.com.pk/
Facebook: https://www.facebook.com/pondspakistan/
Instagram: https://www.instagram.com/pondspk/?hl=en

After establishing themselves as the market leaders of the fashion industry, Crimson and Republic Womenswear joined hands to launch their stellar Wedding Collection on Friday, 17th of November, 2017 at the Republic flagship store.

Crimson X Republic Womenswear Bridal Collection Launch

The collection, staying true to its title Pour toujours which means ‘forever, is a manifestation of timeless beauty encased in an exquisite visual monologue. With its alluring revival of floral elements and tantalizing ornamentation, it brings to life the spirit of the wedding season with elegance and style. Compositions in net, chiffon and raw silk with delicate yet powerful embellished designs command attention to detail.  Their hand stitched tilla embroideries, threadworks and sequenced ornamentation meld together to create an alluring and overtly feminine appeal. The collection comprises of three piece unstitched formal outfits with immaculate detailing, adding more panache to the season this year. With its distinct handiwork, sublime artistry and a diverse color palette, the collection truly reflects the masterpiece of the two great market leaders in the industry.

Crimson X Republic Womenswear Bridal Collection Launch

Crimson X Republic Womenswear Bridal Collection Launch

Speaking about her collection, Sana Farooq, CEO Republic Womenswear said, “Pour toujours is a journey of bringing couture sensibility to the high-street. A challenge that we accepted and we are extremely overwhelmed by the outcome! It is with utmost hard work and the usage of new techniques that we were able to create fabric surfaces and embellishments that not only looked like couture but also are very affordable. Pour toujours is a product of a new era that crimson has set the bar for in the market.

Crimson X Republic Womenswear Bridal Collection Launch

” Anum Akram of Republic Womenswear said, “The collection has been very well received by our patrons and we are quite overwhelmed by the response. To see people find what they are looking for in a collection we worked so hard on is a joy of its own and we are glad we could fulfill if not exceed their expectations.”

Design Team of Crimson X Republic Womenswear Bridal Collection Launch

For more information regarding Crimson X Republic Womenswear, please visit:

Facebook: Crimson, Republic Womenswear
Instagram: @Crimsonpakistan @republicwomenswear
Website: Crimson.com.pk

This year’s range of Lux soaps encapsulates distinct fragrances through the essence of various flowers. Each soap is associated with a Lux girl which gives off a sense of glamour and beauty. The three Lux variants are represented by: Mahira Khan for the Red Hypnotic Rose, Mawra Hocane for the Pink Charming Magnolia and Maya Ali for the White Elegant Gardenia. This blog will be covering the benefits of the red Hypnotic Rose that is represented by Mahira Khan.

Lux Red Hypnotic Rose

The Hypnotic Rose has a rich scent of musk vanilla mixed with fresh red roses to give your skin a smooth and silky texture. This variant is a must have for those with dry and flaky skin as it will enhance the radiance of your skin. Apart from this the red variant is a must have for winters as it will provide your skin the right amount of moisture. Combined with essential perfumed oils for a long-lasting scent, the natural oils from this variant will moisturize your skin from deep within and give you that perfect glow. The variant is composed of sandalwood and ambergris, elements that are the prime reason behind the soap’s lifelong fragrance.

Botaniqué Floral Co Enchanted Rose for Lux Red Hypnotic Rose

Lux Red Hypnotic Rose

You would be surprised to know that the three Lux girls were not picked at random; there was a logical thought process for the selection of the stars behind the variants. Mahira Khan was chosen for the Hypnotic Rose variant because of her hypnotizing aura on her fans, and particularly the people of Pakistan. She is no longer seen as the simple girl next door - instead she has recently been noted for her bold and energetic personality. Pakistan’s most liked female celebrity Mahira Khan has the perfect qualities and persona to represent Lux’s red Hypnotic Rose.

Mahira Khan -  The Lux Hypnotic Rose Girl