After a successful showcase at PFDC Sunsilk Fashion Week 2017 earlier this April, one of Pakistan’s leading fashion design house Sania Maskatiya revealed and showcased its Spring Summer 2017 Luxe Evening Wear at Beirut Fashion Week in Lebanon on 20th April 2017. Recognized as the fifth Fashion City after New York, London, Milan and Paris, the annual Beirut Fashion Week is one of the biggest international events in Lebanon, the Arab-World and the entire Middle-East.

Sania Maskatiya - Beirut Fashion Week 2017

This formal collection comprises of luxury evening wear suitable for every occasion. The collection is based in metallic colours with signature Sania Maskatiya streamlined east/west fusion silhouettes and intricate embellishments. Combining elegance with hand worked embroideries across the design house’s signature cuts, this versatile collection featured peplums, maxis, pantsuits and tunics, where each piece of clothing can be mixed and matched to create a new look each time.

Sania Maskatiya - Beirut Fashion Week 2017

Sania Maskatiya will also be showcasing the Spring Summer 2017 Luxe Evening Wear in Pakistan featuring both womenswear and menswear ensembles at ‘HUM Showcase’ on the 22nd of April 2017. The three-day long event is dedicated to presenting the best in fashionable ready-to-wear and luxury formals for Spring/Summer 2017. The collection will be complemented by jewellery from Allure by MHT and shoes by Charles and Keith.

Sania Maskatiya - Beirut Fashion Week 2017

Founded in 2010, the Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. The fashion label employs its own in-house printing, embroidery and stitching units with a dedicated team of talented textile graduates. Indeed, Sania’s designs often take imaginative inspiration from a unique interplay of colours, depicting imagery inspired by nature and her environment, often juxtaposed with a sumptuous twist.

The brands runway shows are much anticipated by critics and patrons alike in India, Pakistan, Europe and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India. The Sania Maskatiya brand continues to expand both nationally and internationally. In Pakistan the brand boasts four stand-alone stores each of which is located in prime shopping locations both in Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

For further information on Sania Maskatiya please visit:
E-store: www.saniamaskatiya.com
Facebook: www.facebook.com/saniamaskatiya
BFW: https://www.beirutfashionweek.com/Schedule/en
Twitter: @saniamaskatiya
Instagram: @saniamaskatiya


Photography Credits: Fouad Choufany

Islamabad’s 5th Literature Festival started on Friday, 14th April 2017 in Islamabad at a local hotel. The festival featured a line-up of around 150 leading Pakistani and international authors, academics, journalists and artists along with exhibitions, book fair and a sumptuous food court.  The three day festival was organized by Oxford University Press (OUP).

Islamabad Literature Festival

Islamabad Literature Festival

Islamabad Literature Festival

The inaugural session was attended by the leading journalists, writers, poets, intellectuals and a large number of visitors. Addressing the inaugural session, OUP MD Ameena Saiyid said “Our goal is to make reading a pleasurable activity for young and old, men and women. We are aware that engaging and appealing books can entice children into the golden web of readership, promote creativity and imagination, and kindle hope for a more inspired and accomplished Pakistani generation in the future. This year popular personalities of 8 countries including Germany, France, Canada, Singapore and Italy will participate”, she said, adding ‘that this year we are celebrating 70 years of Pakistan at the 5th Islamabad Literature Festival.’

Islamabad Literature Festival

On first day of the festival, many sessions were held on interesting topics. Judiciary and the common man had Ashraf Jahangir Qazi, Afrasiab Khattak, and Bushra Gohar while the session was moderated by Mujahid Barelvi; a conversation between Zulfiqar Ali Kalhoro and Elisa Iori was held on heritage and social mobilization in post-conflict reality; Prison Narratives, a book by Akhtar Baloch held the complete attention of the audience.  Renowned writer Mohammad Hanif discussed the burden of a translator for searching appropriate words while writing.

On the second day of ILF, Fasi Zaka moderated a session “Preparing the Citizens of Tomorrow:  Are we Succeeding or Failing?” The session had participants like educationist Shahnaz Wazir Ali, Nadia Naviwala, Shahid Siddiqui, and Ishrat Husain. Reema Abbasi moderated a session Lost Heritage: The Sikh Legacy in Pakistan, a nostalgic search for historic monuments and temples eroded by time which included the author Amardeep Singh and columnist F.S. Aijazuddin.

To discuss the core issue of water, a special session titled “Where has all the Water gone? was well attended. Experts and concerned citizens Nisar A. Memon, Kaiser Bengali, and Aaron Mulvany debated the water crisis in Pakistan which was moderated by Rina Saeed Khan”. A Performance by Nimra Bucha and Sarmad Khoosat on readings from Amrita Pritam and Sahir Ludhianvi’s poetry focusing on their unique vision and elusive, unspoken romance was also featured on the second day of ILF.

“Gender Violence, Law, and Power in Pakistan focusing on feminists’ struggle for justice and equal rights” was held in which Nafisa Shah, Sherry Rehman, and Ijaz Shafi Gilani participated with moderator Samar Minallah Khan. ‘Rail Kahaani’ presented by Zambeel Dramatic Readings was based on short stories of railway journeys written by different authors. These were presented by Shama Askari, Asma Mundrawala, Saife Hasan, and Fawad Khan.

Islamabad Literature Festival - Sherry Rehman in the session

Islamabad Literature Festival

Other sessions on Day 2 included Mohabbat aur Dehshat Gardi: Aaj ka Urdu Adab, Women and Excluded Groups in Political Parties and Legislative Bodies and English Poetry Session: The International Muse. Several new books were also launched on the second day. On the eve of the second day, ILF hosted an amazing Mushaira (poetry recitation) which had poets from the twin cities and other parts of Pakistan.

The last day of ILF was dominated by renowned artist Anwer Maqsood as he had a session “Uljhay Suljhay Anwar which included the author his wife Imrana Maqsood, Hoori Noorani and Sarmad Khoosat. A house-full at the session presented a huge tribute to the living legend.

Islamabad Literature Festival - Anwar Maqsood in the Uljhay Suljhay Session

Islamabad Literature Festival - Full-House Uljhay Suljhay Session

President Azad Kashmir Sardar Mohammad Masood Khan participated in the session Kashmir: Two Sides to a Question The future of a dispute: Is a solution possible? Other sessions held on day 3 included Murder between the covers, New strategies for creativity and change, 70 Years of Pakistan: A Reflection on Pakistan’s History, Will Technology Influence Music? and Small Screen Intimacy and Big Screen Splendour.

On the ever popular Dastangoi based on Ismat Aapa aur Unki Kahanian from Ismat Chughtai's Kaghazi hai Pairahan and her short stories ‘Chirri ki Dukki’ and ‘Amar Bail’ had the audience fighting for space. A one-man mushaira conducted by Syed Nusrat Ali, an unassuming management consultant and motivational speaker who stole the show on the final day of ILF.

Islamabad Literature Festival

The key note speakers at the closing ceremony of the fifth Islamabad Literature Festival included famous poet Iftikhar Arif, Omar Shahid Hamid and Nafisa Shah.  The concluding address was delivered by Oxford University Press MD and founder of ILF Ameena Saiyid and Co-founder Dr. Asif Farrukhi. The closing ceremony of ILF was followed by an enthralling dance performance by Shayma Saiyid.

Islamabad Literature Festival

Book Stalls at Islamabad Literature Festival

Food Court at Islamabad Literature Festival

On all three days, there were a large number of books stalls with interesting books of all genres for all book lovers. The food court at Islamabad Food Festival had a variety of scrumptious food. The increasing number of participants in all halls, in the corridors and food-court is testimony to the fact that the ILF is a popular event now.

Pakistan’s premium clothing and lifestyle brand Khaadi, has launched their Lawn Volume 2 worldwide via Khaadi’s retail network and e-store.

Khaadi Lawn Volume 2 Collection

The new collection offers a range of designs inspired by the refreshing summer breeze and the cheerful sun in the latest Lawn Volume 2 collection. Infused with vibrant colours and designs, it features a wide range with a fusion of ethnic and modern unstitched garments, giving women the perfect feel for the season.

Khaadi Lawn Volume 2 Collection

Khaadi Lawn Volume 2 Collection

The catalogue displays clothes stitched in an array of styles to inspire our customers, keeping in mind the latest trends. Whether one is looking for modern or traditional, bright or subtle designs, Khaadi introduces a versatile range of prints in different styles and colours to offer something for everyone.

The new lawn collection will be unveiled on the 15th of April nationwide and will be available in stores and online at www.khaadi.com/

Join in the social media conversation: #KhaadiLawnVolume2 #Khaadi
About Khaadi:
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewellery, stoles and handbags) and Home (featuring furniture, bedding and bath items).

For more information visit:
Web: www.khaadi.com/
Facebook: www.facebook.com/khaadi/
Instagram: www.instagram.com/instakhaadi/
Twitter: https://twitter.com/_Khaadi

A step forward, Lahori Ink, the young brand continues to evolve its signature ethos into different design avenues. This time they tune into the symphonies within, discovering the unexplored and voicing what remains unsaid.

Lahori Ink Spring/Summer 17 Collection "Dasht"

Lahori Ink Spring/Summer 17 Collection "Dasht"

Their latest spring/summer-17 ready to wear collection is based on the theme "Dasht", where they look to the barren terrains of Pakistan for inspiration. The collection consists of 12 different designs with a variety of cuts and style. They embraced the essence of the lawn and its diversity as a pure and comfortable fabric in a range of refreshing bold colors adding some spark to the overall look.

Lahori Ink Spring/Summer 17 Collection "Dasht"

Lahori Ink Spring/Summer 17 Collection "Dasht"

Lahori Ink Spring/Summer 17 Collection "Dasht"

Lahori Ink Spring/Summer 17 Collection "Dasht"

They have launched their latest collection plus their website making the nationwide delivery possible. Don't forget to pay a visit to their website and stay tune to their profiles for latest collection updates


Website: http://www.lahoriink.com
Facebook: https://www.facebook.com/LahoriInk
Instagram: https://www.instagram.com/lahoriink


Hashtags: #lahoriink #Lahoriinksummer17 #lahoriinksummercollection

L’Oréal Professionnel, the Parisian house of hairdressing, launched the global IT LOOKS for 2017 with their first roadshow in Islamabad on 17th April 2017 in collaboration with International Technical Consultant Tarek Rizk. The tailor made hair colors for the Spring Summer shows were Copper Foilyage and Nude Beige. Last year’s incredibly popular IT Girl and recently announced Local Spokeperson for L’Oréal Professionnel Hareem Farooq walked the show sporting the Copper Foilyage along with model Rehmat Ajmal who was seen sporting the Nude Biege as the second IT Girl.

L’Oréal Professionnel IT LOOKS 2017 Islamabad

Featuring the hair looks for Spring/Summer, the idea was to inspire salons to learn the high fashion, edgy and inspirational IT LOOKS for 2017. 

The event was opened by Tanzila Hashwani, Education Manager at L’Oreal Professionnel where she talked about the latest trends that came together to create IT LOOKS 2017. She spoke about how hair color is the new make-up and how the latest hair coloration trends are now inspired by make-up techniques like contouring, strobing amongst others. She then went to reveal the IT LOOKS 2017 with official images of Hareem Farooq in Copper Foilyage and Rehmat Ajmal in Nude Beige followed by a short beauty film introducing IT LOOKS 2017.

Brand Manager L'Oreal Professionnel Hair Color Emaan Ahmad and Education Manager L'Oreal Professionnel Tanzila Hashwani

Tarek Rizk took the stage after and went on to discuss international trends and them started a live demonstration by showing before images of models and then inviting them on stage to reveal their after looks followed by live styling and cutting before sending each model forward to walk down the ramp. The hair maestro styled 9 looks live on stage before inviting the IT GIRLS to the stage and styling their final looks before taking a grand final walk down the ramp with each IT GIRL on either side. Both IT GIRLS were dressed in Mango Pakistan which was the official wardrobe partner for the campaign.

Hareem Farooq, Tarek Rizk and Rehmat Ajmal

The Copper Foilyage was created taking into account the fact that copper is the color of the season as spotted on the runways for Alexander Wang, Noon by Noor and Leanne Marshall. The colorists worked with a palette of red, gold and copper shades to sublime facial features and complexion. The Nude Beige has been inspired from the no make-up look trend that has taken the international fashion scene by storm as seen on ramp for designers like Dior, Chanel and Elie Saab who sent out their models in nude make up looks for a chic and natural effect.

L’Oréal Professionnel IT LOOKS 2017 Islamabad - Models on Ramp

The event was attended by multiple partnering salons like Faiza’s Salon, Royli and Toni Guy amongst others. The event was also attended by social media bloggers from Islamabad along with print journalists and broadcast channels.

.The IT LOOKS Roadshows that kicked off in Islamabad on 17th April will be followed by Lahore on the 19th of April and Karachi on the 24h of April 2017.

L’Oréal Professionnel’s IT LOOKS for 2017 can be achieved at selected L’Oréal Professionnel partner hair salons across the country from 25th April and onwards. For further information about the IT LOOKS and partner Salons, log on to: www.facebook.com/LOrealProfessionnelPakistan


To see the IT LOOKS reveal video of Hareem Farooq and Rehmat Ajmal :
https://www.facebook.com/lorealprofessionnel.pk/videos/1589294701121464/ 

Hey everyone,

Hope your week is off to a great start. Recently I came across tosave.com, a new international e-store that offers a wide range of products including jewellery & accessories, fashion & clothing, health & beauty products, computer & electronics and much more. I picked few items from the site including this Black Fashion Satchel Bag. Let's get to the post to take a closer look at the bag and to know about my shopping experience with this new site...

Black Satchel Bag from ToSave

Black Satchel Bag from ToSave

Black Satchel Bag from ToSave

As I have already mentioned tosave.com offers a wide range of products. I selected this Black Satchel Bag from their Shoes & Bags section. As per the product details mentioned on the site, this bag is made of PU Leather and its approximate size is 20 x 18 x 8 cm. The bag was available in Beige, Black & Green colors and I selected it in Black color. My package was dispatched soon. It was sent to me by non-trackable shipping yet it reached safely in less than 15 days.

The bag is small yet spacious enough to carry many things. It has one main pocket and a small inner pocket. It comes with a detachable strap. This bag can be held in hand or can be worn as a cross body bag too. I was expecting the quality to be better somehow. Nevertheless, it looks chic and I love carrying it with different outfits.

Black Satchel Bag from ToSave

Overall, I would say this is a nice casual bag. The quality of bag is not remarkable but its not bad for the price. Tosave.com accepts different modes of payment including PayPal, Bank Transfer and Wire Transfer. They offer different and affordable shipping methods and offer worldwide delivery.



Price & Availability: This Black Satchel Bag is available at ToSave.com in their Shoes &Bags section for $7.65 only.

Also check out their partner website Beauty In Hair.




Overall Rating: 4/5...!!!




Have you shopped from ToSave yet...? What do you think about this bag...??? Don't forget to leave your comments...




Love,
Huda
The Lipstickholic

Makeup City, the pioneer in one stop shop for international Beauty and Personal Care products, are introducing several known brands at affordable prices. The products being sold are categorized to fall within different budgets of every kind of consumer.
Mr. Asad Khan, Brand Manager at Makeup City elaborated, “There are an overwhelming number of choices available in the market today and choosing the right product can be confusing and daunting for an unaware consumer. We are taking the guesswork out of which products the consumer should use by keeping it organized, simple, and hiring trained staff that educates every shopper at our store.”

Makeup City Outlet

The global Beauty and Personal Care market is segmented on the basis of geography and incorporating consumer feedback and local market responses. Key players in the Beauty and Personal care product market focus on innovation and advancement to proliferate the market growth. For example, the local market in Pakistan is always on the lookout for products that are cheap in price but good in quality and brands such as Femina Cosmetics and Sweet Touch available at Makeup City provide you just that.

Femina Cosmetics is a versatile brand seen at Makeup City retail stores, which is manufactured in European facilities. It has a range of affordable products ideal for makeup lovers and girls who have just begun exploring the world of makeup. The brand’s many makeup palettes are the best sellers worldwide because of the pigmentation and price pay off.

Sweet touch has an exceptional range of products for ladies. One can get variety of eye makeup, nail color shades and lip care products. It shines out as the most suitable makeup product and a reasonable choice for consumers. For a best summer look, Sweet touch is a flawless choice. Catering to the needs of every woman in Pakistan, Sweet touch is the best option. Both matte and shimmer look nail lacquers are available with suitable colors.
Femina is comparatively cheaper than Sweet Touch in its price range, so it can be the ideal choice. Sweet touch has a slight edge over Femina due to its affordability with quality assurance characteristics. A vast range of eye shadows, mascara, eyeliner, lip colors, nail paints and especially high coverage foundations are the bestselling cheap products in Makeup City.
                 

About Makeup City:
Launched in 2002, Makeup City has brought renowned international personal care brands under one roof for the first time in Pakistan. There are 27 Makeup City outlets in 11 main cities: Karachi, Hyderabad, Sukkur, Lahore, Multan, Faisalabad, Sialkot, Gujranwala, MandiBahauddin, Rawalpindi and Islamabad.


About Bays International:
Bays retail division was established in Karachi, Pakistan in 2002 to develop and manage national cosmetic retail in Pakistan with the makeup city. Bays currently operates 27 makeup city outlets in the country with the vision of expending it to 50 outlets in next two years.

Hey beauties,

Hope your week is off to a super great start. Recently I attended Bioderma Pakistan Bloggers Meetup and got the chance to know more about different products by Bioderma. Bioderma Sensibio H20 Solution Micellaire is the most popular product by Bioderma and I have been using it for past two years. In today's post, I am going to talk about Bioderma Sensibio H2O Micelle Solution and share how it has made makeup removal super easy. So let's get to the post to find out more...

Bioderma Sensibio H20 Solution Micellaire

Bioderma Sensibio H20 Solution Micellaire

Bioderma Sensibio H20 Solution Micellaire

Bioderma Sensibio H20 Solution Micellaire

Bioderma Sensibio H2O Solution Micellaire is a cleansing and make-up removing water that is suitable for all skin types. The water comes in a clear plastic bottle. Ingredients and instructions to use the product are written on back of packaging.

As I have already mentioned I have been using this cleanser for past two years and it has become a must-have product for me. It removes makeup better than any other cleanser that I have tried so far. Being a beauty blogger, I often have to try and swatch different makeup products. Bioderma Sensibio H2O surely makes removing all that makeup much much easier for me. Before trying Bioderma I had this habit of washing my face with my HG Pond's Pure White Deep Cleansing Facial Foam for removing makeup. But since I tried this, my makeup removing routine has changed. I soak two cotton pads with Bioderma Sensibio H20 and use 1 pad to remove my eye makeup and other for removing makeup on my face. Water proof eyeliner takes a bit of effort to remove completely. However the rest of makeup breaks down easily and removes effortlessly. It completely removes makeup and cleanses the skin in no time.

Bioderma Sensibio H2O is gentle on skin and is safe to use on all skin types. It is even safe to use on eyes and doesn't sting or irritate eyes or skin. It doesn't dry the skin at all, neither leaves it feeling oily. It balances the skin PH level and leaves the skin feeling clean, balanced and smooth. There is no need to wash the face after using this cleanser.

For showing you a demo of makeup removal with Bioderma Sensibio H20, I have heavily swatched some of the longest lasting makeup products and removed them using Bioderma Sensibio in the pictures below. 2 Cotton Pads soaked with Bioderma cleaned my arm completely in just 1 minute.

Removing Makeup with Bioderma Sensibio H20

Removed Makeup with Single Swipe of 1 Cotton Pad Soaked with Bioderma Sensibio H20

Makeup Completely Removed with Bioderma Sensibio H20

Overall, I can say Bioderma Sensibio H2O Solution Micellaire has made makeup removal a lot easier. It not only removes makeup efficiently but also cleanses the skin deeply and balances the PH level of skin. It is an effective toner, cleanser, makeup remover and a must-have skincare product for everyone. The price of this Micellaire Solution is a bit steep but the bottle lasts so long and the product is totally worth the price. I surely recommend you all to try it out.


The Goods:

• Efficiently and easily removes makeup
• Cleanses the skin well
• A little goes a long way
• Gentle on skin
• Balances skin
• Makes skin smooth
• Doesn't irritate eyes
• No rinsing required

The Bads:

• Cap of bottle can open in bag during traveling

Price  & Availability: Bioderma Sensibio H2O Solution Micellaire is available at leading stores nationwide. Also available online at Daraz.pk. The 100 ml bottles is available for Rs 750, 250ml for Rs 1000, and 500 ml for Rs 1550.


For more information on Bioderma products and its latest launches in Pakistan, Join Bioderma Pakistan on Facebook.




Overall Rating: 4.9/5...!!!




Have you tried Bioderma Sensibio H2O Solution Micellaire yet...? What do you think about this...??? Don't forget to leave your comments...




Love,
Huda
The Lipstickholic