The one of a kind scandalous themed, fashion show brings together on one run way the promotion of one of the most classic fragrance ever by The Body Shop - The daring RED MUSK featuring the trendiest and influentially bold “Arora” by Roma.

The Body Shop Red Musk Launch in Islamabad

The Body Shop Red Musk Launch in Islamabad

Yes, this is what happened after this very fragrance and a scandalous ramp. It's been almost seventeen years now that The Body Shop has discontinued the scent "Wood Musk" which was loved by many. The loyal customers of The Body Shop waited eagerly and pleaded The Body Shop to bring 'MUSK' back to their lives. A distinctive, free spirited scent, to date by The Body Shop named as Red Musk.

The Body Shop Red Musk Launch in Islamabad

This extra ordinary scent "Red Musk" is a combination of nature’s very much claimed 'hotness' and 'graceful addiction'. The ingredients to Red Musk happen to be pepper, cinnamon and tobacco. Stunned to know this exuberant combination. Red Musk is not a typical feminism smell instead an identity manipulator. The fragrance redefines women and provokes a more bold side of her. No flowers, no sugar, no coconut, no fruit, just warm spicy sexiness. Not every women desire to be smelled like a fruit and a flower. Red Musk by The Body Shop is perfect for the grown up us in all and by grown up it means a matured sophisticated side. The Body Shop more or less promoted women empowerment through this unique smell.

The Body Shop Red Musk Launch in Islamabad

A distinct eye catching clothing line with scandalous look by "Arora" portrayed the image of the Red Musk amazingly well. The Red Musk fashion show was a roar from all those women who believe to exist out of bounds. Here it is that something,

The Body Shop Red Musk Launch in Islamabad

Red musk involves unusual spices oil extracts and not flowers for the aroma. Thanks to the Arabs and European explorers who contributed in spreading them around the globe, immensely broadening their use. The Body Shop didn't take it for granted and made the best use out of the three. The Body Shop re-released 'musk' which was being craved by their loyal customers for long by making use of pepper, cinnamon and tobacco. Red musk is a bold and blunt combination of the three being used efficiently and effectively for the aroma therapy. Red Musk by The Body Shop being the first fragrance with man-made cruelty-free musk. It won't be wrong if said Red Musk by The Body Shop exploits people's idealism and introduces new standards.

The Body Shop Red Musk Launch in Islamabad

Red Musk by The Body Shop is something you will be complimented upon. Red Musk is a revival in the scent industry by The Body Shop. One whiff of Red Musk by The Body Shop... And Be hold! Play grown up when wear Red Musk by The Body Shop. Red Musk by The Body Shop blends in so well with the body chemistry that it doesn't hit you or anyone over the head. Red Musk soothes you and doesn't spin your head. Red Musk by The Body Shop being very sophisticated classy and affordable is wanted by the most at the moment. The Body shop is totally wondrous. Red Musk being spicy warm and gorgeous is exactly what everyone wants in winters. One of the very reasons it is being demanded and loved by all. Many women tried it skeptically knowing the unusual ingredients but fell head over and heals in love with it. Red Musk is worth every dime, specially this very season. Red Musk's warm spicy sultry fragrance is being worn and wanted by the majority. The most "in" and "it" thing for the fashion lovers. The musk that is used overpowers the cinnamon and intensifies the smokiness of fragrance giving it a very sexy finish over all. Red Musk by The Body Shop blends in you so well which makes it warm and comforting like that of a smell of a lover being the bestest smell ever . Red Musk by The Body Shop is a high level romance which changes you attitude. Red Musk by The Body Shop is more like heavenly ornament which can be felt.

The Body Shop Red Musk Launch in Islamabad

Scandalous themed ramp complimented Red Musk amazingly well. It can't be more apt.  "Arora" being the designer of the fashion show didn't disappoint any. The very chic cloth line exhibited through the very talented young models of Islamabad grabbed the attention of the enthusiastic audience. The showcased line amplified that attitude; attitude being scandalous!

The Body Shop Red Musk Launch- Models on Ramp

There were two music performances by Umair Jaswal and Maria Fatima Unera Qureshi. The very known and liked Umair Jaswal of Qayaas (Pakistan’s pioneer in progressive rock music) surprised the audience when he appeared down the catwalk singing a song. Even more of a surprise to catch Maria Fatima Unera Qureshi ; Nescafé Basement finest promising talent on the ramp with the models while she sang. Both the artist walked the ramp with grace and and were at ease while performing their very songs.

The Body Shop Red Musk Launch- Umair Jaswal Performing

The Body Shop Red Musk Launch- Singing Performance

The Music performance was not the only entertainment. Smash after smash, two dance performances beautifully done left the invitees in awe, taking them to another world, leaving them mesmerized and hypnotized. The invitees enjoyed it thoroughly and didn't miss a single move.

The Body Shop Red Musk Launch- Dance Performance

The most scandalous ramp ever and scandalous also means awesome here. Skin is indeed in, for now and forever. It depends on how fashionably and sincerely it is magnified. "Arora" unveiled impressively. Their presence made it worth the efforts involved. The fashion show was a huge success and talk of the town. People from all walks of life attended the Red Musk Fashion Ramp. Socialites and celebrities from Islamabad attended the event with great zeal and admiration.

Hamza Ali Abbasi at The Body Shop Red Musk Launch

Hamza Ali Abbasi with the CEO of Constantine PR, Najaf Naade Ali

Hamza Ali Abbasi with the Management of The Body Shop

Not to forget “Faiza's" one of the best names in the makeup artist fraternity who contributed in the makeover enhancing the look of the models in particular and the whole event in general. "Faiza's" ultra-modern touch up using The Body Shop Products made an isloo night scandalous for the people who attended the fashion show.

Red Musk Fashion Ramp was certainly a memorable event. The turnout was huge and commendable. Constantine PR is over whelmed by the amazing response. Red Musk, Arora, Faiza's, Umair Jaswal, Maria Fatima Unera Qureshi and dance performances were the ingredients in the ongoing saga of Constantine PR's constant innovation management.

The work done by Constantine PR was pure quality and the efforts put into every piece could be felt.


For further details visit Constantine PR or The Body Shop Pakistan on Facebook.