The Lipstickholic: June 2015

Shan Food's New TVC: An Ad That Truly Touched The Hearts...!!!

Lifestyle 19:50:00

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Review & EOTD: Makeup Revolution I Heart Makeup Go Palette...!!!

EOTD 15:10:00

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Review: ColourPop Lippie Stix in shade Fetch...!!!

ColourPop 16:22:00

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Review: L’Oréal Paris 6 Oil Nourish Shampoo & Conditioner Review

Conditioner 16:16:00

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Press Release: L’Oréal Makeup Designer Paris Celebrates Color Riche’s 30 Year Anniversary

Press Release 15:48:00

L’Oréal Paris, the world’s leading beauty brand, has launched an exclusive range of fifteen shades of lipsticks to commemorate the 30th year anniversary of their renowned makeup brand Color Riche. With fifteen shades from five different color families, the brand intends to make every woman’s ‘color ever after’ a real possibility. The lipstick range is available at L’Oréal Paris retailers nationwide at PKR 1,800.

L’Oréal Paris Celebrates Color Riche’s 30 Year Anniversary

L’Oréal Paris Color Riche combines a series of rich ingredients to create a range of lipsticks that provide comfort and protection with maximum color intensity. The range is one of a kind in its use of jasmine, iris, and violet to create a memorable fragrance for the iconic lipstick collection. The collection features shades of reds, oranges, plums, pinks and nudes captured in an enchanting fairytale themed campaign #coloreverafter. The campaign has been inaugurated by the first enchanting character out of a series of five. The official shoot features a series of familiar fairytale characters dressed by well-known fashion designer Sania Maskatiya, and styled by international make-up artist Saima Rashid Bargfrede. The photography was done by Alee Hassan and the shoot was designed by creative director Hashim Choudhry in space provided by well-known furniture and interior brand Home Couture.

L’Oréal Makeup Designer Paris Celebrates Color Riche’s 30 Year Anniversary

The campaign has also taken on a new fold with the first time ever augmented reality ads in Pakistan. The ads allow consumers to scan the ad with the downloaded Free Layar phone application to have a unique video appear on their phone in reference to the campaign. L’Oreal Paris has been the first brand in Pakistan to adopt this new trend of ads breaking the monotony of mainstream advertising.

Speaking about the launch of the new L’Oréal Paris Color Riche #coloreverafter campaign, General Manager Consumer Product Division, Moazzam Ali Khan, said, “With this new campaign we are embarking on new technological territories along with creating a new fantasy-fairytale approach to lip color which is something unseen in Pakistan. We are excited to see the positive response to the campaign.” In regards to the campaign, international make-up artist Saima Rashid Bargfrede said, “It was a surreal experience in recreating and reliving the fairytale experience inspired by the rich shades of L’Oréal Paris Color Riche. The brand is giving women all over a diverse selection of lip color to make their fairytale color ever after possible.” Speaking about the Color Riche campaign, designer Sania Maskatiya added, “It was such an amazing experience, as we tried to capture the magic of fairytales and translate it into our clothes, combined with the richness of L’Oréal Makeup Designer Paris.” Official L’Oreal Paris spokesperson, Mehreen Syed said, “L’Oreal Paris is committed to making every woman’s #coloreverafter a real possibility with a diverse range of rich and intriguing lip colors.”

For more information about L’Oréal Paris in Pakistan, visit:
www.facebook.com/LOrealPakistan
https://instagram.com/lorealparispakistan

Press Release

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Review: Odho Cosmetics Blushons (ABO)...!!!

Blush 15:49:00

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Press Release: GENERATION Introduces “Clementine" Collection for the Summer

Press Release 14:52:00

After the release of their coveted summer collections and the acclaimed showcase of “I See You”, at PFDC Sunsilk Fashion Week 2015, pioneering ready to wear brand Generation is now introducing “Clementine”, a new prêt-à-porter collection available at all Generation stores nationwide from 30th May 2015.

Generation Introduces “Clementine" Collection

A new addition to the Flo line at Generation, “Clementine” takes inspiration from phulkari, a popular embroidery technique native to the Hazara region. The brand has incorporated multi-coloured embosssed embroidery patterns with monochromatic prints on luxe viscose fabrics accented with lace. The trendy casual wear features clean loose cut lines in a vibrant colour palette of citrus orange with water melon pinks paired with neutral tones of black & whites. The collection is available at attractive price points that range from PKR 2,600 to PKR 3,900.

Generation Clementine Collection

Indeed GENERATION today has not only culminated into a leading ready-to-wear woman’s clothing brand but since its inception has become an iconic symbol that holds a vision together: a woman who celebrates her family’s tradition with a permanent eye for innovation and creativity. This personification of the Generation Woman’s values is seen in the designs for each of its 6 lines including Generation Woman, Generation Formals, Generation Classic, Generation Cottage, Generation Basic and Generation Flo.

The brand is expected to launch two new stores in Rawalpindi and Lahore in 2015.

For more information on the brand, log onto www.facebook/generationpk and on www.instagram.com/Generation_pk

About Generation:
Pakistan’s pioneering ready-to-wear women’s clothing brand, Generation was founded in 1983 as the brainchild of the husband-wife duo comprising of Saad and Nosheen Rahman with a vision to cater to the clothing needs of the urban Pakistani woman. The brand is engaged in designing, manufacturing and retailing women’s wear in Pakistan. With stores in Lahore, Karachi, Islamabad, Peshawar and Faisalabad, the clothing range is divided into the following lines; Generation Woman, Generation Formals, Generation Classic, Generation Basic, Generation Cottage, and Generation flo line. Generation also has the distinction of winning two consecutive Lux Style Awards for Best Retail Brand – Pret in 2009 and 2010. In April 2014, the brand made its ramp debut at PFDC Sunsilk Fashion Week’s high-street platform. This brand will be launching two new stores in 2015 and will also be launching their web portal.