Transforming the traditional and conventional to contemporary, harmonizing the beauty of cuts with embellishment and skilled craftsmanship, The coveted House of Sania Maskatiya announces the showcase of their fall/winter bridal and trousseau collection not only catering to women but as well as men, ‘August Dream’ on Day 1 of the 6th PFDC L'Oréal Paris Bridal Week. Indeed, this is the first time Sania Maskatiya is showcasing menswear at the platform.

Sania Maskatiya  'August Dream'

For this showcase, Sania Maskatiya also announces their collaboration with renowned jeweler Solitaire Designer Jewellery as the official jewellery partner and an exclusive music-mix by City FM 89.

‘August Dream’ draws inspiration from traditional design and techniques for a modern day contemporary bride, envisioning ethereal elegance and sophistication. ‘August Dream’ endeavours to stay true to the brands ethos thus translating through harmony of cuts with embellishment, transforming the conventional to contemporary silhouettes with techniques used on maal, aari, gota tissue and resham; amalgamating in old school silhouettes through muted colours echoing elegance hues of pinks, gold and hints of colour.

Sania Maskatiya  'August Dream'

‘August Dream’ takes SANIA MASKATIYA’S luxury label to new heights. Featuring deluxe tones, sumptuous textures, regal motifs and lavish silhouettes; it takes you on a journey of roses, romance, castles and kings. Indeed the collection adorns every SANIA MASKATIYA woman’s most august dream. ‘August Dream’ will be available for custom order at the Sania Maskatiya bridal studio Lahore, immediately following its runway debut Thursday 29th September 2016; in Karachi at Sania Maskatiya Flagship Store on Friday 30th September 2016; Dubai on Thursday 13th October and in Islamabad on Wednesday 19th October 2016.

Sania Maskatiya  'August Dream'

“Our experience at the platform is always delightful and we look forward to showcasing an ‘August Dream’ this year. The collection draws inspiration from traditional design and techniques for a modern day contemporary bride, envisioning ethereal elegance and sophistication staying true to the brands ethos through harmony of cuts with embellishments.” said Sania Maskatiya.

The Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. The brand has rapidly expanded both nationally and internationally. In Pakistan the brand hosts three stand-alone stores each with one more store in the works of which is located in prime shopping locations both in Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence; to that end Sania Maskatiya has been shortlisted for the coveted International Woolmark Prize for the second consecutive time this 2015 with two nominations at Lux Style Awards 2015 for the Best in Fashion Design Prét and Bridal categories and is one of the first brands from Pakistan to have staged a solo showcase at the Lakme Fashion Week in 2014. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.


For further information on Sania Maskatiya please visit:
E-store: www.saniamaskatiya.com
Facebook: www.facebook.com/saniamaskatiya
Twitter: @saniamaskatiya   
Instagram: saniamaskatiya