Gul Ahmed, Pakistan’s leading textile group, under its pret brand IDEAS by Gul Ahmed, introduced a new pret collection titled “Digital Dreams- Nautica”. This new collection is now available at more than 70 Gul Ahmed IDEAS outlets and leading retailers nationwide at a price range from PKR 2,500 to PKR 10,000.

The new collection takes inspiration from the nautical and maritime elements, from ships, maps and more as well as from elements of marine life itself. The colour palette for Nautica draws on deep-sea hues, fusing exciting textures across a diversity of 28 individual designs.

Ideas by Gul Ahmed Digital Dreams- Nautica Collection

Ideas by Gul Ahmed Digital Dreams- Nautica Collection

Speaking about the brand’s latest collection, Executive Director Gul Ahmed, Mr. Ziad Bashir said, “2016 is an exciting year for Ideas by Gul Ahmed; the demand of ready to wear has risen immensely in both the local and international market of expatriate South Asians, and we take pride in being one the most recognizable, reliable and accessible names when it comes to pret wear. In 2016, we look to diversify our pret wear design sensibility along with our continued commitment to an expanded accessibility.”

Ideas by Gul Ahmed Digital Dreams- Nautica Collection

With an installed capacity of more than 130,000 spindles, 300 state-of-the-art weaving machines and the most modern yarn dyeing, processing & stitching units, Gul Ahmed is a composite unit – making everything from cotton yarn to finished products and is one of the leading composite textile houses in the world. Gul Ahmed also enjoys significant retail presence through its signature retail brand Ideas by Gul Ahmed. The chain now has an extensive chain of more than 70 retail stores across the country, offering a diverse range of products from home accessories to fashion clothing. With more than 60 years of experience in the textile industry, Gul Ahmed is globally synonymous with quality, innovation & reliability.

For more information regarding the brand, log on to www.gulahmedshop.com, www.gulahmed.com and www.ideaspret.com