Afsaneh – A new name in traditional retail fashion, opens its doors on the 8th of September in Lahore and 10th of September in Multan. Their vision is to provide the customer with a unique aesthetic, and designs rooted in tradition with a twist which are not often found in the market. Their indigenous design philosophy is homage to the sub-continent and diverse cultures that originate as our heritage.

Ode to Culture: Afsaneh The New Name In Traditional Attire

Afsaneh team conceives the act of dressing oneself as an effort to tell a story about one’s self - who you are, where you come from and what’s your potential. Therefore, through their luxurious fabrics, brilliant craftsmanship and impeccable prints they evoke a profound sense of distinctiveness that is sure to captivate the heart of many.

Afsaneh Collection

Their debut unstitched collection, Sahib-e-Jamal is based upon artisanal embroidery and indigenous fabrics that have always been the heart of Pakistan’s textile region. Beautiful Mughalai bootis, Kashmiri paisleys, lotus flowers and artisanal embroideries are a cornerstone of Sahib-e-Jamal. The color palette is ideal for the upcoming festive season-from nude beiges and tangerine oranges to bright pinks and seaweed green. Traditional silhouettes like Anghrakhas, Kalidaars,chooridaars, gharara’s and even crushed shararas all make an appearance in their pret collection- perfect for festive occasions.
The Afsaneh woman is aligned with her cultural roots and innate heritage. She has a flair for elegance, and her own sense of style that mixes the old with the new effortlessly.
The Afsaneh team : “We believe in the superior quality of our product, and  our distinct embellishments and unique design aesthetic places us a notch above the rest. Our debut collection is a labour of love, and we hope our design philosophy will be understood and welcomed by the consumer.”

For more information regarding Afsaneh, please visit:

• Instagram: Instagram.com/afsanehpakistan
• Facebook: facebook.com/afsanehpakistan
• Snapchat: afsanehofficial

Multi-award winning fashion house Sania Maskatiya has launched the 2018 Eid-ul-Azha Collection titled “Caia”.

Sania Maskatiya “Caia” Eid-Ul-Azha Collection 2018

Sania Maskatiya “Caia” Eid-Ul-Azha Collection 2018

Elegant and feminine, Sania Maskatiya's Eid-ul-Azha collection features the brand’s signature detailing bringing together ensembles in symphony. With distinct cuts in luxe fabrics and signature prints for the festive season, this collection comprises of 22 designs available in multiple sizes.

Sania Maskatiya “Caia” Eid-Ul-Azha Collection 2018

Sania Maskatiya “Caia” Eid-Ul-Azha Collection 2018

“Caia”  is available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store www.saniamaskatiya.com.


For further information on Sania Maskatiya please visit:
E-store: www.saniamaskatiya.com
Facebook: www.facebook.com/saniamaskatiya
Twitter: @saniamaskatiya
Instagram: @saniamaskatiya

Leading luxury designer Zainab Chottani hosted an intimate lunch in Lahore at Cosa Nostra to herald the launch of her much-awaited and first-of-its-kind ChikanKari Eid Festive Collection 2018, “Perayaan”.

Zainab Chottani ChikanKari Eid Festive Collection 2018

Set to launch on 7th May 2018 internationally and in over 20 cities across Pakistan, the trendsetting ChikanKari collection will also be available on the brand’s e-store, www.zainabchottani.com for pre-booking. Dipping into rich cultural heritage, the Eid Festive Collection embraces the art of 'ChikanKari’, conceived with an aesthetic fusion of urban chic and vintage needlework. With fabrics such as the brand’s trademark soft and breezy supima cotton paired with luxurious khaadi net dupattas, the collection comes in 7 distinct designs, each in two colourways based in an array of colours. The collection is prices at PKR 8,650 only.

Zainab Chottani ChikanKari Eid Festive Collection 2018

The afternoon was attended by celebrities, socialites and media personalities alike including models Mehreen Syed, Rabia Butt and Aneesa Sharif, TV and media personality Zainab Qayyum, make-up artist Redah Misbah, interior designer Hamza Tarar and fashion designers Maria Butt and Khadijah Shah to name a few.

Rabia Butt, Zainab Chottani and Aneesa, Zainab Qayyum, Zainab Chottani and Mehreen Syed wearing Zainab Chottani

Indeed, Zainab Chottani is critically acclaimed as one of the leading luxury designers in the country. Known for her signature aesthetics, intricate embellishments and sophisticated craftsmanship, Zainab Chottani has also gained global reputation in wedding wear with her extravagant heritage couture sculpted in luxuriant fabrics in both bold and soft hues, in Pret with her vision for intricacy and modern cuts and Printed Lawn collections with her unique play on colour. This May 2017, Zainab Chottani will be launching her first-of-its-kind Chikan Kari collection across Pakistan and abroad.

Zainab Chottani ChikanKari Eid Festive Collection 2018

For more information, visit:
https://www.zainabchottani.com 
https://www.instagram.com/zainabchottaniofficial 

Shiza Hassan exhibited her debut line of unstitched Luxury Lawn on 7th April through an exclusive preview held at Cosa Nostra, Gulberg, Lahore.

Shiza Hassan Lawn Preview

This is the debut lawn venture for the brand, who specialise in bridals, formals and luxe prêt for women. While the brand has been known for their signature prints and fusion wear, the growing demand and popularity of her luxury line and prints prompted Shiza Hassan to expand into lawn that will be available for a larger audience. Shiza Hassan Lawn has been launched nationwide on 9th April at all leading retailers and online on their website www.shizahassan.com.

Shiza Hassan Lawn Preview

The Shiza Hassan luxury lawn collection consist of 10 designs, each available in two colour combinations; a total of 20 designs, with colours ranging from pretty pastels to rich monotones. The luxury lawn line comes with embroidered fabrics such as jacquards, silks and cambric. With prices ranging from PKR 6200 and RS 6750, Shiza Hassan Lawn is trendy while remaining affordable.

The collection has a diverse blend of design influences that converged to make each outfit uniquely beautiful in its design and aesthetics. The prints are feminine, classic and timeless.
The campaign has been shot in the breathtakingly beautiful and culturally rich town of Alacati,Turkey. In keeping with the theme, Shiza opted for international models Carolina Moura and Isabella.

Speaking about the collection designer Shiza Hassan said “We wanted to diversify my product range and felt that lawn is the best option for the long summer season. I’ve designed this debut collection keeping the festive spring summer vibe at the front of our minds, the designs incorporating refreshing hues blending beautifully with luxurious fabrics and intricate, customized detail. The floral elements are both in line with runway trends and fashion forecasts as well as our own wish to keep alive the feminine appeal of the designs.”

Shiza Hassan and all the ladies shining in Shiza Hassan Lawn

To celebrate the launch, Shiza Hassan hosted a Spring Lunch to celebrate the launch of her Luxury Lawn. The event was well attended by fashion industry leaders and esteemed members of the press alike.

The Team Behind Shiza Hassan Lawn Preview

The collection itself is available at all leading retailers nationwide and on the brand’s official website from the 9th of April.

After establishing themselves as the market leaders of the fashion industry, Crimson and Republic Womenswear joined hands to launch their stellar Wedding Collection on Friday, 17th of November, 2017 at the Republic flagship store.

Crimson X Republic Womenswear Bridal Collection Launch

The collection, staying true to its title Pour toujours which means ‘forever, is a manifestation of timeless beauty encased in an exquisite visual monologue. With its alluring revival of floral elements and tantalizing ornamentation, it brings to life the spirit of the wedding season with elegance and style. Compositions in net, chiffon and raw silk with delicate yet powerful embellished designs command attention to detail.  Their hand stitched tilla embroideries, threadworks and sequenced ornamentation meld together to create an alluring and overtly feminine appeal. The collection comprises of three piece unstitched formal outfits with immaculate detailing, adding more panache to the season this year. With its distinct handiwork, sublime artistry and a diverse color palette, the collection truly reflects the masterpiece of the two great market leaders in the industry.

Crimson X Republic Womenswear Bridal Collection Launch

Crimson X Republic Womenswear Bridal Collection Launch

Speaking about her collection, Sana Farooq, CEO Republic Womenswear said, “Pour toujours is a journey of bringing couture sensibility to the high-street. A challenge that we accepted and we are extremely overwhelmed by the outcome! It is with utmost hard work and the usage of new techniques that we were able to create fabric surfaces and embellishments that not only looked like couture but also are very affordable. Pour toujours is a product of a new era that crimson has set the bar for in the market.

Crimson X Republic Womenswear Bridal Collection Launch

” Anum Akram of Republic Womenswear said, “The collection has been very well received by our patrons and we are quite overwhelmed by the response. To see people find what they are looking for in a collection we worked so hard on is a joy of its own and we are glad we could fulfill if not exceed their expectations.”

Design Team of Crimson X Republic Womenswear Bridal Collection Launch

For more information regarding Crimson X Republic Womenswear, please visit:

Facebook: Crimson, Republic Womenswear
Instagram: @Crimsonpakistan @republicwomenswear
Website: Crimson.com.pk

Lala introduces their latest collection titled “Nero Bianco Fall Collection 2017”. The collection based in unstitched fabric featuring a diversity of designs and is now available across LALA stores, nationwide.

LALA Nero Bianco Fall Collection 2017

Indeed, this fall LALA brings forth the Nero Bianco Fall Collection 2017 line designed for the upcoming season in a monochromatic color palette of black and white. The collection is a fusion of traditional and contemporary pattern work, accented with a European aesthetic designed across net and Fiori. Each piece is unique in terms of the prints, patterns and embroideries.

LALA Nero Bianco Fall Collection 2017

LALA Nero Bianco Fall Collection 2017

Through its unique mass retail leadership, LALA has today grown to encompass diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, LALA continues to provide quality material through custom prints throughout the year that are available at their Flagship standalone stores as well as leading stockists across Pakistan. With exponentially reach within Pakistan, India, Bangladesh, the Middle East and the UK, LALA brand is best known for their seasoned experience in manufacturing, producing and retailing quality textile with a commitment to principled trade. A socially conscious and responsible brand, LALA currently sponsors vocational training programmes across the Sub-Continent under their #LALALightsUpLives project.



For more information please visit;
Official Portal: http://www.lala.com.pk/
Twitter:            https://twitter.com/Lalatextiles
Instagram:       @lalatextiles
Facebook:        https://www.facebook.com/lalaprints
Pinterest:         https://www.pinterest.com/lalatextiles
Issuu:               http://issuu.com/lalatextiles/
Google+:         http://bit.ly/1Hv311o

After successful showcases at PFDC Sunsilk Fashion Week 2017, HUM Showcase 2017 and Beirut Fashion Week 2017 earlier this April, one of Pakistan’s leading fashion design house Sania Maskatiya has introduced its first edition of “Gardenia”: the 2017 Eid Collection that celebrates and explores femininity.

Sania Maskatiya Gardenia Eid Collection 2017

Featuring 13 elegant designs combining signature Sania Maskatiya geometrics and florals in sleek eastern and western silhouettes, the collection consists of digital prints, hand and machine embroideries. Gardenia Eid Collection 2017 comes in a diversity of whites such as ivory, cream and ash white along with corals, golds and midnight blues for a festive feel. This collection comprises of separates available in multiple sizes.

Sania Maskatiya Gardenia Eid Collection 2017

Sania Maskatiya Gardenia Eid Collection 2017

Sania Maskatiya Gardenia Eid Collection 2017

The collection also features 10 menswear ensembles in linen and cotton. Gardenia Eid Collection 2017 is available at all Sania Maskatiya outlets in Karachi and Lahore, stockists and online at their official e-store www.saniamaskatiya.com.


For further information on Sania Maskatiya please visit:
E-store: www.saniamaskatiya.com
Facebook: www.facebook.com/saniamaskatiya
Twitter: @saniamaskatiya
Instagram: @saniamaskatiya


PHOTOGRAPHY BY: SHAHBAZ SHAZI

When some sheer elegance get mixed with a hint of magic, perfection was born. Lahori Ink, do the same for this Eid. They brings in a magical collection from the mysterious land of Kohkaf, an ode to the unseen, and unknown.

Lahori Ink Eid Collection 2017

Their collection comprises of 11 new fresh designs in bright colors. The color palette includes, violet, green, black, grey, yellow, pink, sky blue and white. Every piece is a tribute to the mysterious land of Kohkaf.

Lahori Ink Eid Collection 2017

Lahori Ink Eid Collection 2017

Beautiful embroideries on net fabric add some mystical magic with a variety of cuts. A-line, straight shirt, Angrakha, open jackets, frock top, bell sleeves, and A-symmetric hem are the key features of the collection.

Lahori Ink Eid Collection 2017

Lahori Ink Eid Collection 2017

Lahori Ink Eid Collection 2017

Lahori Ink Eid Collection 2017

Lahori Ink Eid Collection 2017

The collection is available at their online store www.lahoriink.com.

Photographer: Khurram Malik
Photography Models: Kakul Kamran Kureshi
Models: Kaneeze Zainab, Arisha Baloch
Makeup: Akas Khan
Coordination: Yellow lamp production

After a successful showcase at PFDC Sunsilk Fashion Week 2017 earlier this April, one of Pakistan’s leading fashion design house Sania Maskatiya revealed and showcased its Spring Summer 2017 Luxe Evening Wear at Beirut Fashion Week in Lebanon on 20th April 2017. Recognized as the fifth Fashion City after New York, London, Milan and Paris, the annual Beirut Fashion Week is one of the biggest international events in Lebanon, the Arab-World and the entire Middle-East.

Sania Maskatiya - Beirut Fashion Week 2017

This formal collection comprises of luxury evening wear suitable for every occasion. The collection is based in metallic colours with signature Sania Maskatiya streamlined east/west fusion silhouettes and intricate embellishments. Combining elegance with hand worked embroideries across the design house’s signature cuts, this versatile collection featured peplums, maxis, pantsuits and tunics, where each piece of clothing can be mixed and matched to create a new look each time.

Sania Maskatiya - Beirut Fashion Week 2017

Sania Maskatiya will also be showcasing the Spring Summer 2017 Luxe Evening Wear in Pakistan featuring both womenswear and menswear ensembles at ‘HUM Showcase’ on the 22nd of April 2017. The three-day long event is dedicated to presenting the best in fashionable ready-to-wear and luxury formals for Spring/Summer 2017. The collection will be complemented by jewellery from Allure by MHT and shoes by Charles and Keith.

Sania Maskatiya - Beirut Fashion Week 2017

Founded in 2010, the Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. The fashion label employs its own in-house printing, embroidery and stitching units with a dedicated team of talented textile graduates. Indeed, Sania’s designs often take imaginative inspiration from a unique interplay of colours, depicting imagery inspired by nature and her environment, often juxtaposed with a sumptuous twist.

The brands runway shows are much anticipated by critics and patrons alike in India, Pakistan, Europe and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India. The Sania Maskatiya brand continues to expand both nationally and internationally. In Pakistan the brand boasts four stand-alone stores each of which is located in prime shopping locations both in Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.

For further information on Sania Maskatiya please visit:
E-store: www.saniamaskatiya.com
Facebook: www.facebook.com/saniamaskatiya
BFW: https://www.beirutfashionweek.com/Schedule/en
Twitter: @saniamaskatiya
Instagram: @saniamaskatiya


Photography Credits: Fouad Choufany

Pakistan’s premium clothing and lifestyle brand Khaadi, has launched their Lawn Volume 2 worldwide via Khaadi’s retail network and e-store.

Khaadi Lawn Volume 2 Collection

The new collection offers a range of designs inspired by the refreshing summer breeze and the cheerful sun in the latest Lawn Volume 2 collection. Infused with vibrant colours and designs, it features a wide range with a fusion of ethnic and modern unstitched garments, giving women the perfect feel for the season.

Khaadi Lawn Volume 2 Collection

Khaadi Lawn Volume 2 Collection

The catalogue displays clothes stitched in an array of styles to inspire our customers, keeping in mind the latest trends. Whether one is looking for modern or traditional, bright or subtle designs, Khaadi introduces a versatile range of prints in different styles and colours to offer something for everyone.

The new lawn collection will be unveiled on the 15th of April nationwide and will be available in stores and online at www.khaadi.com/

Join in the social media conversation: #KhaadiLawnVolume2 #Khaadi
About Khaadi:
Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman and founder, had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12 year olds), Accessories (jewellery, stoles and handbags) and Home (featuring furniture, bedding and bath items).

For more information visit:
Web: www.khaadi.com/
Facebook: www.facebook.com/khaadi/
Instagram: www.instagram.com/instakhaadi/
Twitter: https://twitter.com/_Khaadi

A step forward, Lahori Ink, the young brand continues to evolve its signature ethos into different design avenues. This time they tune into the symphonies within, discovering the unexplored and voicing what remains unsaid.

Lahori Ink Spring/Summer 17 Collection "Dasht"

Lahori Ink Spring/Summer 17 Collection "Dasht"

Their latest spring/summer-17 ready to wear collection is based on the theme "Dasht", where they look to the barren terrains of Pakistan for inspiration. The collection consists of 12 different designs with a variety of cuts and style. They embraced the essence of the lawn and its diversity as a pure and comfortable fabric in a range of refreshing bold colors adding some spark to the overall look.

Lahori Ink Spring/Summer 17 Collection "Dasht"

Lahori Ink Spring/Summer 17 Collection "Dasht"

Lahori Ink Spring/Summer 17 Collection "Dasht"

Lahori Ink Spring/Summer 17 Collection "Dasht"

They have launched their latest collection plus their website making the nationwide delivery possible. Don't forget to pay a visit to their website and stay tune to their profiles for latest collection updates


Website: http://www.lahoriink.com
Facebook: https://www.facebook.com/LahoriInk
Instagram: https://www.instagram.com/lahoriink


Hashtags: #lahoriink #Lahoriinksummer17 #lahoriinksummercollection

Pakistan’s premier luxury designer Khadijah Shah of Élan proudly announced the launch of Pakistan’s most coveted spring/summer voile collection, Élan Lawn, with the reveal of its first look.
Scheduled to launch on 18th March 2017 in over 25 cities across Pakistan and internationally through the brand’s e-store, www.elan.pk, the first look of Élan Lawn 2017 is set against the backdrop of beautiful Spain, with international models Gigi Jeon and Albina Kireeva. Indeed, this campaign sets another precedent in the course of Pakistan's lawn evolution as its the first time ever that a Pakistani Brand will be featuring upcoming Asian model - Gigi Jeon, who has been featured in ubiquitous international campaigns for Zara, Rochas and Body Shop to name a few and walked the ramp for Louis Vuitton and Rochas. The campaign has been beautifully captured by Nadir Firoz Khan with Hair by Victoria’s Secret hair-stylist Harlem Alexander and make-up by international artist Pia Rudd.

“Since the inception of Élan Lawn back in 2012 I have envisioned the quintessential Élan Lawn woman to be a traveller, wandering through exotic places, immersing herself in the cultures of the inhabitants of whatever locality she may be in. A true woman of the world. She is independent, free-spirited and accepting of all that surrounds her. That is my vision. This year, the beautiful city of Seville and the historic grandeur of Córdoba presented the perfect backdrop for our Lawn. Having said that, its the need of the hour for me to state that purely location alone does not make our Lawn, or any Lawn a success. It is the diligence of my team, who research endlessly on patterns and motifs, who constantly experiment and innovate in techniques of embroidery and push the boundaries of composition which makes Élan lawn a success year after year. That is the reason, why we have received immense love from you for all these years, and why you, the Élan woman, does not need the background of a beautiful small city in the South of Spain to look like the best version of yourself. Our gorgeous lawn does the trick, and beautifully too, might I add. Our prints this year are a beautiful depiction of various civilisations in themselves, and dare I say that our embroideries this year are stand out. We have sourced embellishments, and laces from all over the world so you get a look for the summer that is at par with international trends for S/S 2017. In short, we got you covered. I hope you enjoy the 2017 edition of our Lawn, and feel like a true icon while wearing it!” said Khadijah Shah about Élan Lawn 2017.


For more information, visit:
http://www.facebook.com/elanonline
http://www.instagram.com/elanofficial