Sheeba Kapadia opened her first flagship studio on Friday, in the heart of city’s busiest shopping district – DHA Phase VI, which will fulfill her endeavor at building her mark on the designer apparel market. Keeping in mind the demand for designer wear in the international market, she is also proud to announce her state-of-the-art online store website www.Sheebakapadia.com, which will showcase her exclusive collection for the patrons who like to shop online. The high-end designer outlet will provide a subtle yet stylish and lavish setting for the customers, providing them with strong visual impact, all the while embedding her trendy and quality product at its core.

Sheeba Kapadia’s brand promise is to distinguish herself from other designer labels on quality, uniqueness and affordability. Her first collection “Aurora”, which exemplifies these characteristics, will be the highlight of this launch. Aurora, which is the Latin word for sunrise, personifies the beginning of Sheeba Kapadia. It includes traditional outfits such as Sublime, Peach Moonstone and Samite as well as unique signature outfits including Marron Camels, Warli Jacket and Aurora, with applique patterns and sequins cut-work.
Sheeba - who has been in the limelight of the fashion industry for the past decade – stated, “Over the last six months, our entire team has worked feverishly to make “Sheeba Kapadia” a reality. At Sheeba Kapadia, we are determined to craft designer couture with a vision- a vision to be the trendsetters of designer fashion in Pakistan. Consequently, we have kept a very close eye on the latest fashion trends while creating our first collection so that we offer ensembles that are not only trendy, but also original. The 3D design work on Blue Diamond and Flora as well as the use of processed leather on Marron Camels and Aurora, is in sync with this vision. Going forward,we aim to increase customer engagement with the help of social shopping and enhance customer experience through the use of technology.”
Sheeba Kapadia’s EID collection will be launching in the second week of June and her Bridal collection is under production. Both will be available at the studio and the online store very soon. Sheeba Kapadia is inviting the members of the press and the public to the opening of her new store which will be held at Shop # 1, Plot # 3C, Lane 9 of Bukhari Commercial, DHA Phase VI on the 3rd of June, from 3-9pm.

To celebrate the launch of her first studio, Sheeba Kapadia will be offering a 20% discount
on all outfits ordered online or at the studio from 3:00 PM Friday for 48 hours.

For more information regarding the brand, log on to www.facebook.com/SheebaKapadiaOfficial
or visit www.sheebakapadia.com