Pakistan’s biggest fashion force, Hassan Sheheryar Yasin, opened his Karachi flagship retail store at the Dolmen Mall in Clifton. The HSY flagship stocks three distinct lines, the HSY Limited line which retails starting at PKR 7,000 featuring cotton and silk tunics for working women, a ready-to-wear line of light formals starting from PKR 25,000 and luxury-wear priced above PKR 50,000. The store opened with the HSY BeYourself collection which is being sold as separates and the critically acclaimed Kashf collection.

HSY Karachi Store

HSY Karachi Store

HSY Karachi Store

Hasan Shehryar Yasin was accompanied by Bilal Ashraf, HSY’s celebrity brand ambassador, Mehreen Syed and Waleed Khalid as the official faces of HSY along with industry stalwarts, fashion designers, models, Film and TV personalities and media personalities alike, including: Anoushey Ashraf, Areeba Habib Ahmad, Asad Tareen, Asad Ul Haq, Beenish Pervez, Bunto Kazmi, Fauzia Aman, Fayezah Ansari, Fia Khan, Gohar Rasheed, Hasnain Lehri, Hassan Rzvi, Hira Tareen, Huma Adnan of FNKASIA, Huma Amir Shah, Humayun Alamgir, Humayun Saeed, Javed Sheikh, Jerjees Seja of ARY, Junaid Murtaza, Shahzain Hafeez and Aale Mowjee of L’Oréal Paris, Kiran Aman, Maheen Khan, Meher  Bano Qureshi, Mira Sethi, Mohsin Ali, Nauman Arfeen, Nina Kashif of Urdu One, Nubain Ali, Obaid Sheikh, Saad Ali, Sadaf Malaterre, Safinaz Muneer, Sana Bucha, Saqib Malik, Sarah Najmi Bilgrami of YOCA, Shamaeel Ansari, Shamoon Sultan, Sharmeen Obaid-Chinoy, Shehla Chatoor, Shehrnaz Husain, Sultana Siddiqui of HUM TV, Syed Tipu Yorguc, Tabesh Khoja, Tapu Javeri, Tooba Siddiqui, Umair Tabani, Umar Sayeed, Wardha Saleem, Yousaf Bashir Qureishi, Zahir Rahimtoola and members of the esteemed press. The new store was furnished with interior pieces crafted by the artisans at YOCA. The event was managed by J&S with Public Relations by Lotus.

Waleed Khalid Mehreen Syed Bilal Ashraf Sharmeen Obaid Chinoy and HSY

Indeed this flagship follows the opening of the HSY Lahore store at the prestigious Gulberg Galleria and the introduction of the HSY mansion in Karachi for bespoke couture. The brand’s launch in Karachi also follows HSY’s continued expansion plans, with more stores and brand presence in Pakistan and beyond envisioned within the next 5 years.

Team HSY - Ali, Anusheh Shahid, Bilal Ashraf, Salwa Rafique, HSY, Mehreen Syed and Waleed Khalid

“As we expand our ready to wear lines at HSY across formal, semi-formal and every day wear, Karachi is a natural market for us and we are delighted to be opening at the city’s most popular mall. Indeed the aim of the store is to make the HSY brand more accessible to our customers in Sindh as is the case of the Punjab, where they will be able to buy our new collections immediately after their runway showcase. I have been spending a lot of time in Karachi throughout the last year with the filming on my television show and the opening of the HSY mansion and have found the city’s retail spirit to be thriving. Also, as our brand becomes more aligned with the stars of film and television as a natural course, Karachi as the hub of media makes a lot of sense to us. Karachi, get ready for HSY!”, said Hassan Sheheryar Yasin.

The HSY flagship is located on the First Floor of Dolmen Mall Clifton, Karachi. For more information, please log on to: https://www.facebook.com/hsystudio