Imagine watching a fashion show, online, far away from the physical event. A model comes on the runway, you love the look and you want it – you click on it and add it to your cart, without pausing the stream – the next thing you know, it’s at your front door, just a few hours after appearing on the runway. That may sound futuristic and unbelievable to many, but just about right to Daraz.pk, who, along with Bank Alfalah, Pantene, Bata, Insignia and MasterCard, is making this beautiful dream a reality with the Bank Alfalah - Daraz Fashion Week.

Fashion weeks have always been a part of fashion history, accessible by magazine editors, socialites and the in-crowd, and an alien concept to the masses. However, Daraz.pk has paved its way into the dynamic fashion industry, bridging the gap between high-fashion and the everyday consumers with the Bank Alfalah - Daraz Fashion Week – Pakistan’s first-ever shoppable fashion show, gathering the top fashion designers to launch exclusive collections on the leading ecommerce platform at incredible price points that are much lower than the normal prices. Daraz.pk’s webpage for the fashion week has been streamlined in a way that the shopping experience becomes effortless for the customer, making it a classic example of social entertainment and retail being rolled into one glamourous event.

Aspirational designers, namely Feeha Jamshed, Deepak Perwani, Tena Durrani, Zara Shahjahan, Amir Adnan, Jeem by Bank Alfalah Rising Talent Hamza Bokhari and leading retail store Generation, have been excited to hop on the digital era and build a connection with the masses with the help of online retail events and other innovative initiatives by Daraz.pk.

Speaking on the occasion, Jonathan Doerr, Co-CEO Daraz says, “With the Bank Alfalah – Daraz Fashion Week, we are upping the ante for fashion shows in the country. We'll be the first ones in Pakistan to take collections from the best designers in the country to the masses at prices they'll love."
"We will not only make the show an engaging cinematic experience but also a never-experienced-before retail treat where people can immediately buy what they see on the ramp, which is absolutely incredible,” he adds.

The collections, which will be available to all of Pakistan starting 20 April to 24 April at www.daraz.pk/fashion-show, will prove to be a game-changer for the fashion industry by not only providing the fashion fraternity an online platform to grow but also with its endeavour to promote accessibility. With the Bank Alfalah - Daraz Fashion Week, a woman sitting in Multan will now have access to the same fashion trends as a woman sitting in Karachi.

About Daraz
Daraz is the leading e-commerce platform in Pakistan, Bangladesh and Myanmar. The company started in Pakistan in 2012 as an online fashion business, but since then has expanded its business model to a general marketplace for quality brands within electronics, home appliances, fashion and many other categories. Daraz is owned by CDC Group – the UK Government’s Development Finance Institution (DFI) focused on supporting and developing businesses in Africa and South Asia – as well as the Asia Pacific Internet Group (APACIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture.
Additional information may be found at www.daraz.pk

About Bank Alfalah
Bank Alfalah is a progressive, full service banking institution with majority shareholding of the Abu Dhabi Group. Bank Alfalah has an international presence in Bangladesh, Afghanistan, Bahrain and the UAE. The Bank has a network presence of 574 branches and over 500 ATMs spanning 196 cities with an international presence in Afghanistan, Bangladesh, a wholesale banking unit in Bahrain and a representative office in the UAE. The Bank services more than 1 million corporate, institutional, retail, small business, agricultural, Islamic and asset financing customers.
Additional information may be found at www.bankalfalah.com