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Press Release: Ittehad Textiles & HSY to Launch S/S Lawn 2015 Collection

About Ittehad Textile:
With almost four decades of distinction in the textile sector, Ittehad Group of Industries started off its journey in 1973 equipped with roller printing technology. Due to a strong emphasis on quality control, the printed cloth produced under the banner of Ittehad was met with unprecedented success and left a great impact on the market. Today, Ittehad Group of Industries has an extensive manufacturing network, with its own spinning, weaving, and printing and embroidery units along with a nationwide retail network. Ittehad has set standards of excellence for others to follow and remains committed to its philosophy of producing superior fabric while adhering to stringent quality measures.

Ittehad Textiles & HSY to Launch S/S Lawn 2015 Collection

About Hassan Sheheryar Yasin:
Hassan Sheheryar Yasin is one of the founding members of the Pakistan Fashion Design Council (PFDC) and is the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards in 2009, the Lux Style Awards in 2005, 2007, 2010, the Most Stylish Fashion Icon at the MTV Style Awards in 2009 and Style Guru of the Year by Indus Style Awards in 2007. One of I.Q Magazine’s Top 20 Fashion Icons of the World and amongst HELLO Pakistan’s #HelloHot100 in December 2013 Hassan was also voted Ahlan’s Hot 100 people in 2009 and 2010.

For the new collection, HSY’s inspiration comes from several cross-cultural influences, which have been manifested in designs that are chic,classic and timeless. The collection is being introduced in 15 distinct designs in 2 color variants each. Based in a diversity of fabrics including lawn, chiffon and jacquard, the collection features an energetic colour palette with hues of warm indigos, blues, fresh pinks, greens and ochres which are ideal for the summer season.

ITTEHAD - HSY Lawn 2015

On the launch of Ittehad Lawn by HSY, Sheikh Nazim Shahzad, Chairman Ittehad said “At Ittehad Textiles, we have always strived to use the latest technological innovations and modern textile manufacturing techniques to deliver superior quality products to our clients. With our collaboration with the very gifted HSY, we aim to extend this tradition of excellence by presenting a new collection for the present Spring/Summer Season 2015!”

ITTEHAD - HSY Lawn 2015

On his association with Ittehad Textiles for this venture, fashion designer Hassan Sheheryar Yasin said, “I am excited to collaborate with Ittehad textiles for our new Spring/Summer 2015 lawn collection. The inspiration for this collection stems from our brand’s signature ethos; luxury living and timeless elegance. The designs also fuse cross-cultural design sensibilities with the brand’s signature flair, which gives the line a timeless feel. Look forward to the HSY Lawn experience at all leading retail stores this March!”