This year, on the 70th Independence Day, Peek Freans Sooper decided to unite the country under one umbrella with the inspiring message “Sooper Hai Pakistan”. EBM family along with known celebrities and heroes of the country, came together to set a world record and to make the nation truly proud. Their aim was to break the Guinness World Records title for the Largest...

Hey beauties, Hope your week is off to a super great start. A while ago, our very own organic skincare brand Conatural, introduced its new range of carrier oils for skin and hair. I got the chance to try Conatural Organic Coconut Oil. It's the first time I have tried any organic facial oil and I am excited to share my thoughts on...

Following the launch of the Maker Women celebration movement with the release of anthem “Humsa Ho Tou Samnay” in Pakistan, Global trend setting brand, Maybelline New York held a soirée in Karachi to celebrate women who make It happen, hosted by the brand and their spokesperson, celebrity Ayesha Omar. The soirée included a special screening of the anthem and a live musical performance...